We first started this project back in 2013, working with Magic Breakfast and other sponsors on a pilot scheme providing books alongside breakfast for primary school children, hungry in all sorts of ways. We gave 100 new books, notebooks and pencils to a school located in an area where 73% of children were from income deprived households. The idea was always to get children enjoying books and helping them engage with reading and literacy in a more fun environment.
Since 2013 we have helped set up 28 Breakfast Book Clubs including 7 in the last year. We continue to support some schools on a longer term basis both with the Breakfast book clubs and with other school reading projects. There is a continuing need, as there are growing numbers of pupils in areas where books and reading are not part of their everyday home life and the clubs fill a gap to encourage more reading for pleasure. We now work with other partners who sponsor this continually popular scheme.
Madderson London, a womenswear label, started by supporting the setup of a Breakfast Book Club at Columbia Primary School in 2017, and supported 9 more clubs in schools around the country. You can read Sara Madderson’s blog here.
“I’ve spoken to breakfast club staff who have noted the atmosphere is a bit calmer at our very busy breakfast club! Some children always make a bee-line for the book trolley and are always very keen to see any new titles. We have also engaged some of the mums in reading with children.”
“Reaction from the children has been very positive, they were very excited to get the new books, pencils and notebooks. The books are available at the Breakfast club for the children to browse, choose one, sign it out and take it home, notes are written in the notebook about the books they liked. Year 6 children are enjoying the responsibility of being Breakfast book club monitors and help sign the books borrowed in and out. It’s a great initiative, thank you!”
“Books are not always a high priority for many of our families; so it is good to know that the children have received quality books appropriate to their age and level. Teachers have loved the fact that they have had the opportunity of being able to choose books which relate to a topic or an author they have been studying …. which has meant that the children may be more motivated to read.”
Updated October 2019